Allison Smith

Marketing Manager @Bethany Christian Services

Grand Rapids, MI, US

Works collaboratively with seven regions and 56 Bethany branches on their annual marketing plans and executed them to meet individualized regional goals with a $2.5 million dollar budget.• Enhance Bethany\'s brand as a global family and child preservation agency through innovative marketing.• Implement and lead digital strategic priority for marketing department ensuring each KPI was met within the team\'s goals by service line and analyzing metrics for continued optimization.• Ongoing collaboration with Branch Directors regarding branch goals, annual marketing campaigns, planning, grassroots marketing, and competitive and market research.• Execute and negotiate paid media strategy for branch locations including radio, OOH, digital, social, & SEM.• Created content for marketing materials including rewriting industry terminology into marketing focused copy.• Project management of marketing collateral; ads, brochures, flyers, mailers, posters, signage, and various pieces• Maintain and cultivate vendor relationships to enhance Bethany\'s mission.• Works collaboratively with cross functional teams on various corporate special projects and pilots.• Oversee all marketing aspects for Bethany\'s Safe Families for Children including creating print materials, executing digital campaigns, and overseeing the programs rebrand.• Provides regular reporting using Microsoft Power BI that includes statistical data on campaign performance and return-on-investment (ROI) to branch and organization leadership.• Responsible for branch event development and execution with the goal of fundraising, client recruitment and brand awareness.• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.• Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.

Western Michigan University

Bachelor of Arts & Science, Majors: Public Relations & Marketing, Minor: Graphic Design & Imaging