Ari Novikoff

Vice President of Global Sales @Macrium Software

Winnipeg, MB, CA

Installed MEDDICC + stage governance and rebuilt enterprise GTM; win-rate rose from 12% to 38% and forecast confidence improved.• Operationalized recovery-readiness value (RPO/RTO, validation KPIs) in SE playbooks; increased POC→Close and multithread depth across strategic accounts.• Scaled direct + OEM, improving mix and ACV quality.• Institutionalized mutual close plans for a 183-day enterprise cycle; reduced stage slippage and increased exec alignment.• Enterprise retention near 100% via high-trust relationships, exceeding client expectations, and recovery-readiness tied to RPO/RTO targets.• The Bishop’s Banter Podcast : https://open.spotify.com/show/4dB4kweivAm7NDSwYd9Nmc?si=280ca39289a944d5