Annika Q Yan
Client Insights Lead @Stitch Fix
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WORK HISTORY
Client Insights Lead @Stitch Fix
New York, NY, US
Direct research initiatives to drive business growth and enhance omnichannel customer experiences. Create comprehensive qualitative and quantitative projects, including brand health tracking, market segmentation analysis, ethnographies, and focus groups. Guide cross-functional teams (e.g, brand marketing, UX, strategy, merchandising, buying) to ensure a holistic approach to market research, providing valuable insights for informed decision-making. Oversee vendor management, including contract negotiation, to ensure quality and cost-effectiveness of services. Manage team budgeting to optimize resource allocation and ensure projects are delivered within scope.
EDUCATION
University of Minnesota
Bachelor of Science - BS, B.S. in Retail Merchandising, Interdisciplinary Design
Parsons School of Design - The New School
Graduate Certificate, Infographics and Data Visualization Design
Parsons School of Design - The New School
Master of Science - MS, Strategic Design and Management
SKILLS
ABOUT ANNIKA Q YAN
Results-driven insights leader with a decade of market research experience, specializing in empowering global businesses to uncover actionable insights that drive innovative strategies and business growth. Strong business acumen and collaborative mindset, specializing in translating complex consumer data into strategic initiatives. Excel in leading cross-functional teams to achieve common goals and in developing long-term relationships with external and internal stakeholders to drive and sustain results. Bilingual in Mandarin Chinese, offering extensive expertise in both North America and the APAC consumer markets.
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