Annika Schöbe
Head of Marketing & Communications @Crowdfox
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WORK HISTORY
Head of Marketing & Communications @Crowdfox
Köln, DE
Strategic brand and go-to-market ownership for a B2B SaaS start-up in procurement. Rebranding initiative, value narrative development, and KPI-based funnel reporting framework. Establishment of customer advocacy processes and international thought leadership visibility: Spark Top 10 Finalist, EY Award Winner, World50 Speaker.
EDUCATION
Bergische Universität Wuppertal
B.Sc., Wirtschaftswissenschaften
Abingdon and Witney College
Diploma in Foundation Studies in Art & Design
Bergische Universität Wuppertal
M.Sc., Marketing, Wettbewerb & Dienstleistungsmanagement
ABOUT ANNIKA SCHÖBE
Me in a nutshell: Know-how in the disciplines of brand marketing, product marketing, content, SEO & SEA, SMM, events, partner management, strategic planning, budget planning & KPI reporting, leadership, employer branding, communications, graphics, corporate branding & design Go-to-market experience: SaaS, services related to business analytics software (SAP, IBM, Microsoft), manufacturing industry (cutting tools), FMCG (P&G, Gillette, Gillette Venus), tourism & entertainment (hotel industry, tour operators, large aquariums) Corporate environment from family business to start-up to large international corporation, B2B as well as B2C, exchange within the company and with partners in German, English and French🤘 Passion and enthusiasm about crafts, art, typography, film & photography, traveling, diving & snowboarding
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