Annie Edwards
Global Media Director, Cause-based Initiatives @Fabric Media
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WORK HISTORY
Global Media Director, Cause-based Initiatives @Fabric Media
As the strategic communications and public relations lead at Polar Bears International on behalf of Fabric Media, I\'ve amplified the organization\'s impact and visibility through targeted media relations and partnership initiatives. Achievements include- 10% YoY increase in press coverage in 2023, resulting in 3,725 articles and TV features, including NBC Nightly News and the TODAY Show.[Results: ]- 73% YoY surge in press coverage in 2022, generating 3,245 articles and TV features, with highlights on ABC Good Morning America and BBC World News.[Results: ]- Leading PR for \"Fasting season length sets temporal limits for global polar bear persistence,\" recognized as one of the top 10 climate papers of 2020 and in the top 5% of all research outputs tracked by Altmetric- Spearheading PR for over 17 scientific, peer-reviewed reports in collaboration with institutions such as the United States Geological Survey, Environment and Climate Change Canada, and the Norwegian Polar Institute- Cultivating partnerships with global brands, including Disney, Apple, Canada Goose, and MINI, and securing media coverage including the BBC, The New York Times, Associated Press, Reuters, and CNN- Organizing Subarctic press trips, with attendees including The Guardian, Reuters, Agence France-Presse, the Smithsonian, and Condé Nast Traveler.Additionally, I\'ve contributed to Fabric Media’s portfolio, including- Launching Fabric Studios LA, a creative community space, hosting and curated events- Supporting clients like iSpot.tv, VIZIO/Inscape, WarnerMedia, DanceOn, and eight other media companies- Supporting the transformation of TVREV, overseeing articles, industry analysis, white paper production, website redesign, and event production, collaborating with executives from organizations like AT & T/WarnerMedia, Hulu, and Samsung.
EDUCATION
Auckland University of Technology
Advertising
The University of Edinburgh
Master's degree (MSc), Marine Systems and Policies
USC Marshall School of Business
Bachelor of Science (BS), Business Administration and Management, General
University of Southern California- Annenberg School of Communication
Minor, Advertising
SKILLS
ABOUT ANNIE EDWARDS
I advise strategic communications and policy concerning Arctic and marine issues. I\'m…
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