Annie Cyr
Digital Marketing Director @Moda Fabrics And United Notions
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WORK HISTORY
Digital Marketing Director @Moda Fabrics And United Notions
Dallas, TX, US
Marketing Maven | Driving Creative Strategies in the Sewing & Quilting Industry Spearhead multi-channel marketing campaigns, integrating digital, social media, trade shows and traditional strategies to amplify Moda\'s brand presence in the quilting industry. Direct creative to develop engaging content, including video tutorials, blog articles, and product campaigns, increasing customer engagement by +20% on social, unprecedented growth on Moda’s Youtube and 2x the amount of blog visits. Launch campaigns to grow community participation and brand awareness through compelling storytelling and event activations. Manage a robust content calendar, overseeing the production of educational and promotional assets that align with Moda’s strategic goals. Optimize marketing efforts using analytics tools to track campaign performance and adjust strategies, something not being done in the company before. Overaw the monetization process for Moda’s 11 year old Youtube channel and created a new revenue driver within the company. Strengthen partnerships with quilting influencers and industry leaders to enhance Moda’s community outreach and product visibility.
EDUCATION
The Art Institutes
Bachelor's degree, Digital Filmmaking and Video Production
ABOUT ANNIE CYR
Creative Content Leader | Expert in Video Production, Content Marketing, and SEO Strategy With over a decade of experience in content marketing and creative production, I’ve honed my ability to craft compelling stories and deliver results-driven campaigns. From managing large-scale content teams to building thriving YouTube channels, my passion lies in blending creativity with strategy to drive growth and engagement.As the Content Marketing and SEO Director at Shutterstock, I oversee a team producing 15-20 educational videos and blog articles weekly, generating 2MM+ unique monthly page views. I lead cross-functional campaigns, manage a $1MM+ annual budget, and cultivate partnerships with subject matter experts to produce video series that resonate with global audiences.Career Highlights-Grew the Shutterstock Tutorials YouTube channel to 250k+ subscribers organically, establishing it as a key pillar in our content marketing strategy-Delivered a 30% increase in blog traffic for Filmsupply and Musicbed by revamping content strategies and implementing data-driven optimizations-Produced and edited 50+ trailers and promotional videos at FUNimation, collaborating with composers to deliver impactful visual and auditory storytelling.What Drives Me: I thrive at the intersection of creativity and data, where I can produce meaningful content that educates, inspires, and connects. Whether it’s leading a team of talented creators, managing complex budgets, or crafting a single video tutorial, I am dedicated to excellence and impact.Specialties: Content Marketing | SEO Strategy | Video Production | Team Leadership | Creative Project Management | Analytics & KPI Measurement | Budget Oversight | Blog and Video StrategyBeyond the metrics, I’m passionate about storytelling as an art form. I believe in creating content that not only drives clicks but builds communities and fosters trust. Let’s connect to collaborate, create, and inspire.
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