Annie Latimer
Group Brand & Marketing Director @Donaldson Group
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WORK HISTORY
Group Brand & Marketing Director @Donaldson Group
The Donaldson Group includes a portfolio of diverse, market-leading, specialist businesses within the retail interiors and construction industries. Operating 47 sites across the UK and with over 1500 colleagues, the mix of B2B and B2C businesses extend throughout the UK and Europe. I lead, and have commercialised, the marketing team within the group. With a data-driven approach to monitor impact in real-time, I\'m able to report to CEOs and the Group Exec on performance impact on sales. The marketing team supports all commercial goals including eCommerce, retail sites, trade and manufacturing relationship-managed businesses including- Kitchens International - luxury kitchens and interiors retailer- MGM Timber - builders merchant for retail and trade- Donaldson Timber Systems - timber frame housing- Perform Panel - wet wall panels- Donaldson Timber Engineering- roof trusses - James Donaldson Timber - importing timber for UK market- Donaldson Door Systems - doors and stairs manufacturer- Plane & Simple - an online marketplace for builders merchants (now sold)- Optima Kitchens - kitchens retailer- Smith & Frater - kitchens manufacturer I direct strategic marketing initiatives for all these retail and B2B businesses with multi-disciplinary campaigns. These include radio, paid digital, eDM CRM programmes, DM, trade shows, exclusive events, PR, advanced social and paid social media strategies. I integrate real-time data from sales CRMs, website analytics, social media platforms, PPC and SEO analytics, as well as event and HubSpot communications data. This enables my team, and the broader organisation, to track the impact of our marketing efforts in real-time. This data-driven approach enhances credibility, fosters a deeper understanding of marketing\'s value, and ultimately contributes to increased marketing and commercial success.
EDUCATION
University
Bachelor's Degree. 2:1, Business/Commerce
SKILLS
ABOUT ANNIE LATIMER
I love my work as I’m often surrounded by creative people who think beyond the ordinary…
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