Annie Schrenk Hackman
Head of Marketing @HiveWatch
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WORK HISTORY
Head of Marketing @HiveWatch
Los Angeles, CA, US
EDUCATION
Louisiana State University
BA, Communication, Journalism, and Related Programs
ABOUT ANNIE SCHRENK HACKMAN
I’m a global marketing and strategic partnerships leader with 15+ years of experience scaling B2B SaaS companies across AI, intelligent automation, and enterprise ecosystems.I build and lead go-to-market strategies that combine brand authority, solution value, ecosystem alliances, and measurable growth. I connect SaaS product and solutions with the right markets and partners to accelerate adoption and revenue. Known for leading cross-functional initiatives, developing value-based positioning and delivering measurable business impact through compelling solution storytelling. Over the years, I’ve:• Scaled global GTM programs for AI-driven SaaS solutions• Built strategic alliances with ecosystem giants like Microsoft and SAP• Transformed marketing from cost center to growth engine in multiple venture-backed and global orgs• Led distributed teams, driving pipeline and brand impact across North America and EMEAMy work sits at the intersection of marketing, sales, product, partnerships, and ecosystem strategy. I believe that great companies are built through quality collaboration as much as innovation. Core Strengths: GTM Strategy | Solution Value Selling | Product Marketing | Strategic Partnerships & Alliances | Partner Marketing | Demand Gen | Brand Positioning | Microsoft & AI Ecosystem Open to leadership opportunities in marketing, strategic partnerships, or GTM at innovative SaaS companies building the next wave of AI and automation. Interested in pivoting to pre-sales to focus more directly on customer solution value and revenue growth.
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