Victoria Wilkerson
Communications Officer (Board Member) @Nextup Pacific Northwest
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WORK HISTORY
Communications Officer (Board Member) @Nextup Pacific Northwest
Serve on the regional board of NextUp Pacific Northwest, a nonprofit advancing women in business. Own the region’s marketing and communications strategy, leading a team of five volunteers across social media, email, event promotion, and sponsor visibility.• Lead and mentor a team of five volunteer communications members; set meeting cadence, facilitate annual retrospectives and quarterly planning sessions, and delegate strategic deliverables• Develop the 2026 communications strategy, including strategic content pillars, platform objectives, KPIs, and performance benchmarks to guide execution• Partner cross-functionally with Programming, Growth & Development, and Sponsorship committees to align messaging and maximize event attendance and sponsor visibility• Oversee content planning and campaign execution across LinkedIn, Instagram, Facebook, and email, ensuring brand consistency and measurable engagement• Foster an inclusive, high-accountability team culture that ensures volunteers feel supported, motivated, and aligned to organizational impact
EDUCATION
Oregon State University
Business Administration, Entrepreneurship
ABOUT VICTORIA WILKERSON
I build experience-led brands by turning partnerships, culture, and community into measurable growth.Across national consumer brands, I’ve led large-scale experiential programs, sponsorship activations, influencer collaborations, and integrated marketing initiatives, aligning cross-functional teams and agency partners to translate brand strategy into tangible, real-world impact. My work connects physical experiences with digital amplification, strengthening brand affinity and community engagement.Selected impact highlights:• Led Barefoot’s $1M+ national music festival program across nine festivals (Live Nation, AEG), with Stagecoach Music Festival alone delivering 45K incremental cases and 21% YoY growth in Southern California• Managed World Surf League athlete and influencer collaborations delivering 3M+ impressions and record engagement• Executed Barefoot’s first 360° Latino marketing campaign generating 32.8MM impressions across paid, owned, and retail channels in 11 priority marketsI bring collaborative leadership, creative execution and business rigor - leveraging consumer insights, syndicated data (IRI/Panel), loyalty analytics, and CRM strategy (Salesforce Marketing Cloud) to inform experiential and campaign decisions while keeping the consumer experience at the center.Following a sales organization restructure at GALLO, I took intentional time to recalibrate and refocus on experience-led brand marketing. During this period, I launched a selective brand and creative consulting practice and stepped into a board-level communications leadership role with NextUp Pacific Northwest, deepening my work in community-driven marketing and brand storytelling.I’m currently exploring Manager-level opportunities in Brand Experience or experience-forward Brand Marketing within lifestyle, outdoor, gaming, beauty, or entertainment-driven organizations.I help teams turn bold ideas into experiences that connect people and inspire action.Core CompetenciesExperiential Marketing & Brand Activations | Sponsorship Strategy & Partnership Negotiation | Influencer & Talent Management | Integrated Campaign Development | Innovation & New Product Launch | Retail & Shopper Marketing Strategy | Agency & Cross-Functional Leadership | Budget Management & ROI Optimization
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