Anne Marsden
Principal, B2b Marketing, Demand Generation, and Sales Development Agency @Mm Growth Marketing
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WORK HISTORY
Principal, B2b Marketing, Demand Generation, and Sales Development Agency @Mm Growth Marketing
Atlanta, GA, US
Marsden Marketing delivers results in Marketing Strategy, Branding, Communications and Demand Generation services for our B2B clients. Focused on launching new brands, invigorating underperforming ones, and revenue growth through integrated, multi-channel programs. We are integrated marketing specialists who combine rigorous use of analytics to track ROI and optimize marketing expenditures with creative insight to accelerate results. Marsden Marketing is sought by companies (Fortune to start-ups) for our unique ability to combine market insights, digital expertise, creative intelligence, and a roll-up-our-sleeves drive to provide Marketing that Sells ®.
EDUCATION
Georgia Institute of Technology
BS, Industrial Management & Marketing
SKILLS
ABOUT ANNE MARSDEN
B2B Marketing, Demand Generation and Sales Enablement Leader. Design and transform marketing programs to accelerate revenue and market growth for Fortune 500 and entrepreneurial organizations. Broad industry experience including IT, Communications, SaaS, BPO, Professional Services, Financial Services, and Enterprise application software. International experience and multilingual (conversant in French and Spanish). Author and dynamic speaker on the challenges and opportunities facing B2B companies in the digital age.Specialties: • B2B Technology Marketing Consultant• Business Strategy | Strategic Marketing and Planning• Branding | Positioning | Identity• Demand Generation | ABM | Inbound Marketing• Digital Marketing | SEM & SEO | Social Media• Marketing Automation & CRM Development and Integration• Integrated Marketing Campaigns• Content Marketing | Videos | Webinars• PR | Communications• Go to Market Plans | Product Launches• Channel | Partner | Alliances Sales & Marketing• Customer Insights | Loyalty • Analyst Relations | PR• P&L Management • Sales & Marketing Alignment
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