Anne Bergmann
Field Marketing Manager @Thorn Lighting
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WORK HISTORY
Field Marketing Manager @Thorn Lighting
Paris, FR
In charge of the indoor lighting portfolio for the french market
EDUCATION
Metropolitan State University of Denver
Associate of Arts and Sciences (AAS), Marketing&Management
IUT de St Etienne
DUT, Techniques de commercialisation
SKILLS
ABOUT ANNE BERGMANN
STRATEGIC MARKETING AND PRODUCT • Define and implement brand strategies and marketing plans in Europe, follow up Mix Marketing. • Market research and new products development. Follow up of existing ranges. OPERATIONAL MARKETING AND COMMUNICATION • Create and produce promotional campaigns, sales tools (brochures, price lists, web.), incentives, direct marketing and digital marketing activities • Manage European suppliers (communication & market research agencies, designers, printers) and marketing budget • Launch of new products in European markets. MANAGEMENT OF THE SALES DISTRIBUTION • Information, training and stimulation of the merchant’s sales force • Work out specific actions for distribution channels Mon profil est également créé en Français
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