Anna Zgadzaj

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANNA ZGADZAJ

I help international healthcare, wellness, and premium services brands build the strategic marketing foundations they need to scale. My work is grounded in evidence, clarity, and integrity. With 18+ years spanning consumer brands, healthcare, and B2B tech, I specialise in multi-market localisation and integrated marketing communications across global markets, particularly in EMEA. Over the years I\'ve worked with global consumer brands like Campari and Aperol, healthcare leaders like Boston Scientific, multinational B2Bs like Alcatel-Lucent/Nokia, and international non-profits and SMEs - managing large-scale localisation projects, coordinating cross-functional international teams, and developing global content strategies that ensure consistent brand messaging across diverse markets. With rigorous marketing training (IPA, IDM, and most recently MiniMBA in Marketing), I combine strategic fundamentals with hands-on execution expertise and deep understanding of cross-cultural communications, consumer insights and regional market dynamics. As the founder of MarketingWell, an independent strategic marketing consultancy, I focus on international health, wellness, and premium services brands in high-trust spaces where credibility, clarity, and rigour truly matter. I work with founders and marketing teams to clarify priorities, define positioning, and sharpen messaging to build the strategic foundation for marketing that actually works. Ethical. Evidence-based. Effective.