Anna Smolkina

Head of Content & Marketing @Pollo

Dubai, AE

Founding team member, led brand storytelling, communications, and marketing from launch,establishing a cohesive narrative and visual identity across digital platforms.> Led communications and performance marketing via Telegram Ads, TikTok Ads Manager, and otherplatforms—driving 940K+ user engagements across MENA, Europe, and CIS, achieving a 0.03€ CPC.> Managed all PR and influencer relations, ambassador partnerships, and community engagement.> Directed cross-channel content strategy (Telegram, Instagram, X, TikTok, YouTube, LinkedIn),delivering formats such as interviews, product videos, and UGC aligned with brand voice.> Drove lifecycle and CRM campaigns across push, and in-app—boosting Day-14 retention to 37.2%.> Represented the brand at events (GDC, Berlin Blockchain Week, The Gateway), coordinating marketing materials and media engagement.> Led 5+ partnerships with top tech and entertainment brands driving strategic co-branded initiatives and cross-platform visibility.> Developed Pollo’s B2B direction, leading client communications with strategic partners and advisingon app integrations to support co-marketing and growth goals.> Contributed to Pollo’s recognition as a top-ranking app, with early success in gaming and Web3validated by selection into leading accelerators such as Helika Gaming, TON Nest, and Algorand.

University of the Arts London

Foundation degree, Introduction to art, design and media communications

Netology

Social Media Managment, Marketing

Miami Ad School

Portfolio Program, Art Direction

University of the Arts London

Bachelor of Arts - BA, Advertising