Anna Ptasińska
Strategy & Communications Lead @Myzel
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WORK HISTORY
Strategy & Communications Lead @Myzel
Berlin, DE
Leading strategy, communications, and business development for an AI-powered platform operating across energy infrastructure, music tech, and fashion.Key Impact:• Drove 20–30% audience growth and 2–5% lead conversion through integrated brand and communications strategy• Shaped investor materials, pitch decks, and go-to-market messaging in partnership with leadership• Increased website session time by 25% and reduced bounce rates through UX content and campaign execution (2025 product launch)• Conducted UX research and competitor analysis to refine positioning across three distinct sectors• Built content guidelines and storytelling frameworks ensuring consistent brand voice across industries• Translated complex AI features and data narratives into clear, accessible communication alongside engineering and design teams
EDUCATION
Le Wagon
Full-Stack Web Development
University of Cape Town
Bachelor of Arts in Film and Media Production, Communication and Media Studies
Vega School
BA Honours in Brand Leadership, Branding & Marketing Communications
HMKW University of Applied Sciences for Media, Communication and Management
Master's degree, Journalism
Ironhack
UX/UI Design, Web Page, Digital/Multimedia and Information Resources Design
SKILLS
ABOUT ANNA PTASIŃSKA
The world of media, design, and storytelling isn’t a static one. It shifts, evolves, and transforms — much like the way we interact with sound, technology, and people. In my current role at KLING KLANG KLONG, a Berlin-based sound design studio, I find myself at the intersection of these forces. As a Social Media Manager and Content Producer, I don\'t simply manage platforms; I craft dialogues, weaving sound and narrative into the digital spaces that breathe life into a brand’s identity. Here, the work is not just about amplification—it’s about resonance.In addition to my work at KLING KLANG KLONG, I walk a dual path. One foot in the realm of journalism, where I distill complex ideas into stories that inform and engage, the other in UX design, where I untangle user needs and translate them into intuitive experiences. Each project begins with listening — to data, to people, to the world around me — then follows with a commitment to crafting experiences that reflect that understanding. The goal is always to forge connections, whether through words or design, grounded in empathy and strategic insight.My journey through the ever-changing landscape of media and technology spans more than a decade, partnering with industry-leading organisations like Deutsche Welle. Along the way, I’ve embraced the dynamic pulse of innovation, sharpening my ability to foresee trends and apply creative solutions that push narratives and identities to the forefront.Whether through collaboration, storytelling, or design, I remain committed to driving meaningful impact. Let\'s connect to discover what stories we might create together.
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