Anna Powell

WORK HISTORY

EDUCATION

ABOUT ANNA POWELL

Results-driven Marketing Manager with 25+ years’ experience delivering high-impact B2B and B2C marketing strategies across diverse sectors. I specialise in building and executing integrated marketing campaigns that combine digital, content, email, PR, social media, events, and paid advertising to drive measurable growth and ROI.I work with businesses that need hands-on, strategic marketing support without the overhead of a full-time hire. From strategy through to delivery, I help brands clarify their message, increase visibility, and convert audiences into customers.Core expertise includes:• Website management (WordPress, Wix & bespoke CMS platforms)• Email marketing & automation (Mailchimp, CRM-led campaigns)• Digital marketing (content marketing, email marketing, Google ad management)• Marketing communications: brochures, advertising, PR, press releases & editorials• Social media strategy, content creation & campaign management• Events, exhibitions & integrated campaign planningI’m a commercially minded strategist with a strong creative instinct and a data-led approach. I develop marketing plans that are realistic, results-focused, and aligned to wider business objectives. I’m known for negotiating hard on behalf of clients, managing budgets efficiently, and delivering campaigns calmly and professionally to deadline.Having previously managed a £2.2m national marketing budget and led multi-disciplinary teams within a large corporate environment, I bring senior-level experience alongside the flexibility and responsiveness of a freelancer.Approachable, collaborative, and highly organised, I work confidently with stakeholders at all levels and enjoy partnering closely with business owners, directors, and in-house teams to get things done.