Anna Smorodina

Digital Marketing Lead @Lodestone Energy

Auckland, NZ
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WORK HISTORY

Jan 2026 — Present

Digital Marketing Lead @Lodestone Energy

Auckland, NZ

EDUCATION

2020 — 2020

Te Wānanga o Aotearoa

Certificate, Introduction to Leadership

2006 — 2006

Higher School of Economics , Russia

Certificate, Principles of marketing

2017 — 2017

Digital Marketing (Maed )

Certificate, B2B Digital Marketing Strategy

2010 — 2010

Открытая Школа Бизнеса

Certificate, Project Management

2007 — 2007

Higher School of Economics , Russia

Certificate, Advertising

N/A

The Center for Leadership Studies

Situational Leadership

1997 — 2002

Belgorod State University

Master degree for teaching German and English

2019 — 2019

Te Wānanga o Aotearoa

Certificate, Project Management

SKILLS

Project ManagementEvent ManagementMarketing ManagementMicrosoft ExcelAdvertisingMarketingMarket PlanningCustomer ServiceLeadershipSocial Media MarketingGoogle AdwordsMarket ResearchBusiness DevelopmentDigital MarketingMicrosoft OfficeSalesDirect MarketingSocial MediaBusiness StrategyBrand ManagementMarketing StrategyGraphic DesignTeam ManagementManagementEvent Planning

ABOUT ANNA SMORODINA

Marketing Manager with 8+ years experience in the brand development, digital marketing, marketing strategy, events management, design, social media marketing, analytics and planning. Results-driven, self-motivated and initiative professional who combines creative thinking as well as marketing knowledge to build strong brands, create sales-supporting messages and deliver them to targeted audiences through marketing campaigns.«I have worked closely with some of the top brands, I have a deep understanding of the marketing strategy of the different industries. My motto is the scientific approach to sales. I use data and analysis to test various hypotheses to find the most effective and efficient option, removing much of the intuition and gut-feel relied on in the sales of yesteryear».

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Anna Smorodina — Digital Marketing Lead at Lodestone Energy in Auckland, NZ | Unifers