Annamarie Bermundo

Vice President, Marketing and Customer Experience @Efficiencyone

Halifax, NS, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

May 2024 — Present

Vice President, Marketing and Customer Experience @Efficiencyone

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Halifax, NS, CA

EDUCATION

N/A

Stanford University Graduate School of Business

Managing Risk and Reputation

2004

Canadian Marketing Association

Direct Marketing Certificate (2004)

1996 — 2000

Dalhousie University

Bachelor of Commerce Co-op, Marketing Informatics

2005 — 2005

Berlitz Language School

German language

2014

CEDEP - Executive Development – Fontainebleau

Executive Training (2014)

2002 — 2003

Institut Francais d'Annecy

Intensive French language - intermediate level

SKILLS

Loyalty Program DevelopmentDigital StrategyOnline AdvertisingB2bLoyalty MarketingBusiness StrategyDirect MarketingSocial MediaMarketingManagement ConsultingManagementMulti-Channel MarketingSEOWeb Content ProductionSalesOnline MarketingContent DevelopmentLoyalty ProgramsMarket PlanningEcommerceCustomer LoyaltyBrand DevelopmentSegmentationSocial Media MarketingIntegrated MarketingDigital MarketingInteractive MarketingCampaign ManagementWeb Content ManagementCompetitive AnalysisCrmDigital MediaBrand LoyaltyStrategyE-CommercePlatform IntegrationAdvertisingConsumer ProductsMarketing CommunicationsBrand Management

ABOUT ANNAMARIE BERMUNDO

Digital transformation, Omnichannel and CRM marketing professional with over 20 years of demonstrated leadership in bringing together innovation and new strategic marketing disciplines to drive growth and prepare major Consumer Packaged Goods, Beauty, Luxury and Health/Pharma companies for the future. Experience leading teams across Paid (Media Planning/Buying), Owned (CRM, Websites, Apps and ecommerce/eRetail), Earned (Social Media & Content) strategies, Call Center and Segmentation/Data modelling. Led several companies through new channel innovations including AR Smart Vending Machine, OCR scanning and AR Apps and continue to work with Incubators to pilot new Consumer Experience, Retail and Data Solutions.

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