Anna-Kaisa Haaranen
Group Marketing Manager @SYNLAB International
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WORK HISTORY
Group Marketing Manager @SYNLAB International
Munich, DE
Responsible for global brand development and management on Group level. Owner of Group visual and social media materials/campaigns to build awareness.Training and onboarding existing and new marketing and communications colleagues globally to foster understanding and alignment of the SYNLAB narrative, brand positioning and strategy. Guiding and supervising junior employees.
EDUCATION
TUM School of Management
Master’s Degree, Erasmus Exchange Semester
Haukilahden lukio
High School
Aalto University
Bachelor's Degree, International Business
Aalto University
Master’s Degree, Business/Corporate Communications
UADE
Bachelor's Degree, Exchange Semester
Colegio Fray Vicente Solano
High School, High School Exchange, Ecuador
SKILLS
ABOUT ANNA-KAISA HAARANEN
I am a driven brand communications professional with global experience and interest in strategy development, reputation management and content creation. I am passionate about identifying a strong narrative and positioning and thrive when working in close collaboration with international teams. My passion is to steer a strategically-aligned, consistent and authentic brand. Furthermore, my motivation is at its highest when I can communicate about impactful stories, because I believe we can do more for our future, for the sake of our planet and us. That is what I love about working in healthcare: being able to impact people\'s lives positively. What do I enjoy outside of work? Like any good communications professional, I love books. This interest of mine helps me stay informed, remain curious, come up with creative insights and appreciate the art of creating compelling and impactful stories.
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