Anna Hewstan
Sr Marketing Manager @Naturally Homegrown Foods Ltd
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WORK HISTORY
Sr Marketing Manager @Naturally Homegrown Foods Ltd
Vancouver, BC, CA
EDUCATION
The University of British Columbia
BSc, Bio-Psychology
UBC Sauder School of Business
UBC-SMEI Diploma in Marketing & Sales Management
SKILLS
ABOUT ANNA HEWSTAN
Senior CPG marketing and product innovation leader driving brand growth and commercial performance. Experienced in building, launching, and revitalizing consumer brands at scale.As the Marketing and Product Innovation lead at a Canadian CPG company, I champion portfolio strategy across multiple consumer brands, with accountability spanning product innovation and design, pricing strategy, brand positioning, and integrated go-to-market execution. My work connects brand, product, and commercial performance, ensuring innovation is both consumer-led and commercially sound.I bring a disciplined, analytics-driven approach to growth, using consumer insights, market data, and KPIs to guide product design, portfolio decisions, and launch strategies. I have contributed to the organization consistently exceeding sales goals by aligning marketing and innovation strategies with broader business and retail objectives.As a leader, I’m known for building high-performing teams, partnering cross-functionally across sales, operations, and finance, and translating long-term vision into executable plans that deliver measurable results.Core Expertise- CPG Marketing & Portfolio Strategy- Product Innovation, Renovation & Lifecycle Management- Pricing Strategy & Margin-Driven Growth- Consumer Insights, Analytics & KPIs- Go-to-Market & Integrated Launch Strategy- Cross-Functional Leadership (Sales, Ops, Finance)- Team Building & Executive Stakeholder Alignment
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