Annabella da Encarnacao

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANNABELLA DA ENCARNACAO

As a marketing executive and leadership & career coach, I‘m passionate about helping businesses grow and individuals achieve their professional goals.With over 15 years of experience in D2C international start-ups and scale-ups, my expertise lies in building and leading high-performing teams and combining performance marketing with brand building.Key areas of expertise and success: I can successfully scale a top-line revenue from €10M to €100+M- I put customer-centricity at the core of what Marketing does- I identify the needs for a cutting-edge operational setup and bring it to life- I trust my gut feeling, but data makes better informed decisions. I can drive positive change in all areas of Marketing- Performance Marketing is your User Acquisition bread & butter- Brand Awareness will make you win in Organic- Customer Communications will drive your CLV. I can lead and grow high-performing teams from 5 to 60+- I‘ve led Performance, MarTech, Brand, Design, Retail, Customer Service- Active listening and self-awareness are the keys to good leadership- Empowerment, reskill and upskill do maximize performance- I prefer growing pains, but shrinking pains are part of the business too.In addition to my marketing expertise, I am also an with a passion for helping leaders improve their communication skills, build effective teams, strengthen their self-confidence, be authentic and true to themselves. What I can help you with- Uncover your leadership strengths, values and principles- Use your leadership style effectively- Manage imposter syndrome- Overcome challenges and barriers to your leadership development- Define, plan & achieve your career goals- Strategize your job search, interview prep. Connect with me if you\'re looking to discuss marketing strategy or leadership development, or if you have any questions about my work, hiking or gardening