Anna Zamir

Associate Director of Marketing and Communications @New Buildings Institute

Portland, OR, US

As the leader of the Marketing and Communications team, I spearhead efforts to develop strategies that effectively convey our organizational initiatives to diverse audiences. By driving brand reputation efforts, I ensure alignment with our overarching goals through integrated and inclusive marketing campaigns.I focus on crafting authentic and compelling narratives that advance equitable climate solutions while also positioning our organization as a thought leader in the field. In addition, I manage technical, sustainability-focused campaigns, oversee our owned media channels, and continuously leverage data insights to enhance the impact of our communications.Some of the notable accomplishments in this role include:• Built a cohesive marketing team, fostering collaboration and professional growth.• Designed and implemented campaigns that advanced the organization\'s climate mission.• Elevated brand positioning, ensuring consistency across all communication channels, and maximizing market visibility to drive the adoption of organizational resources and best practices.