Anna Katrina T.
Digital Marketing Specialist @Moonshine Digital
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WORK HISTORY
Digital Marketing Specialist @Moonshine Digital
Toronto, ON, CA
Managed a portfolio of 10 key accounts and orchestrated an average of 4 campaigns peraccount, key campaigns Black Friday, Cyber Monday, Boxing week on average returned 5.34xreturn on ad spend(ROAS), and drove revenue generation to $5M+ CAD in 8 months- Created bespoke campaigns based on a detailed client discovery process that analyzed previouscampaign results, audience insights, ideal client profile, demographics to assure a seamless ad topurchase funnel delivered average purchase rate of 2.15%(Industry Benchmark 1%)Managed the following accounts:
EDUCATION
Seneca Polytechnic
Postgraduate Certificate, Global Business Management
University of the Philippines Diliman
Bachelor of Arts - BA (4 years), Film/Cinema/Video Studies
ABOUT ANNA KATRINA T.
Data nerd with a strong record of leveraging data to inform strategic decision-making and…
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