Anna Rothwell
Senior Digital Marketing Executive @Epwin Group
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WORK HISTORY
Senior Digital Marketing Executive @Epwin Group
GB
EDUCATION
Signature
NVQ, British Sign Language
CIM | The Chartered Institute of Marketing
Diploma, Professional Marketing
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing, Marketing
Birmingham City University
Marketing & Human Resource Management (Hons)
SKILLS
ABOUT ANNA ROTHWELL
I am a marketer who enjoys solving complex problems and turning them into clear, confident stories that people actually want to read. My background is rooted in B2B, particularly technical and engineering‑led products, although I work just as comfortably in B2C when the challenge calls for a different type of thinking. I like understanding how things work, why they matter and how to communicate that value in a way that feels human.During the day, I work in Digital Marketing within the Epwin Group, supporting the decking brands Ecodek, Dekboard and Vale & Eden. I spend my time shaping digital ecosystems, strengthening brand presence and helping customers imagine what better outdoor spaces could look like. I enjoy the balance of creativity and analytical thinking that this work demands and I like being involved from strategy through to execution.I hold a CIM Level 6 qualification in Professional Marketing and I am an ACIM member. I keep my skills sharp across SEO, Paid Ads, Copywriting, Digital Content, Social Media, Website Design, Lead Generation, Email Marketing, Influencer Marketing, Marketing Communications, Event Marketing and Data Visualisation. I enjoy the full breadth of marketing and I am comfortable moving between channels, tools and disciplines with a hands on approach.Outside of my role, I work with local community groups and charities. I help them strengthen their digital presence, refine their messaging and build relationships with local businesses for sponsorships and support. It is work that keeps me connected to the heart of marketing, which is helping people communicate with clarity and purpose.Alongside this, I work as a licensed volunteer chaperone for children in performance - a role that requires warmth, reassurance and the ability to prioritise. I enjoy the level of detail required to meet licensing criteria on the day while providing a high standard of care for children aged 5 to 16. I bring structure, organisation and a clear understanding of rules and responsibilities, balanced with the ability to stay calm, think on my feet and respond to what is needed in the moment. It is a role that requires both precision and adaptability, and I value the trust that comes with it.I am curious, adaptable and motivated by work that blends logic with creativity. I enjoy learning, I enjoy variety and I enjoy the feeling of making something stronger than it was before. Marketing is a discipline I chose because it suits how I think and how I work, and I still feel energised by it every day.
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