Anna Livanova
Head Coach(Director) Brand for House of Innovation Paris @Nike
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WORK HISTORY
Head Coach(Director) Brand for House of Innovation Paris @Nike
Ville de Paris, FR
successfully managing and executing various brand and local consumer initiatives, insuring optimal results and business growth- leading the execution of seasonal city & member moments inside HOI Paris, creating impactful experiences for Nike members and local communities- developing and coaching Marketing Services and Experiences team, providing clear vision and guidance- implementation of membership-led strategies by obsessing over the O2O consumer journey and creating strong consumer relationships- cross-functional teams collaboration, including Consumer Direct Marketing, City and Commerce teams- maintaining of a high standard of execution for Nike brand stories.
ABOUT ANNA LIVANOVA
An experienced Marketing professional with a strong background in Brand Activation, Communication and Flagship Activation. Successfully created and executed global and local marketing campaigns, leveraging international experience to adapt to diverse markets and drive brand recognition.
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