Anna Kukelhaus
Senior Director, Communications @The Walt Disney Company
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WORK HISTORY
Senior Director, Communications @The Walt Disney Company
Washington, DC, US
National Geographic Media & the ABC Owned Television Stations • Oversee the National Geographic Media portfolio’s strategic communications, public and media relations activities, as well as the executive, crisis and internal communications for the organization - manage four (4) internal and seven (7) agency staff and vendors.• Lead the public relations, strategies and tactics for long-form content for the ABC Owned Television Stations portfolio across eight (8) major markets.• Collaborate with & advise senior leadership teams on brand strategy, vision, partnerships, product strategy, messaging. • For National Geographic, oversee the promotion of brand storytelling across magazines (including coordinating w/ 30+ local language editions), digital operations and social media presence, kids and travel franchises, audio, next gen storytelling.• Grow content visibility by leading promotional partnerships across Disney partners, including ABC, ESPN, and others.• Secure opinion pieces, editorial placements, and high-profile media interviews for executives and senior leadership, brand ambassadors, other talents.• Defuse negative media by creating and executing crisis communications, messaging, statements, talking points, and FAQs. • Advance business goals, digital presence, and subscribers through promotional strategies by leading staff, agencies, partners, and contractors.• Supervise global brand launches with 360-degree promotional campaigns, including internal and external multi-channel comms strategies, materials development, interview preparation, and more.• Manage third-party image releases, communications support for a global media team, data analytics, and reporting.• Increase brand awareness and engagement with business via high profile consumer and press events such as COVID-19 event, featuring Dr. Anthony Fauci, and Earth Day eve celebration, featuring various musical artists, as well as priority franchise press events in Washington, DC & New York City
EDUCATION
University of Richmond
Bachelor of Arts (B.A.), Rhetoric and Communication Studies
ABOUT ANNA KUKELHAUS
Self-directed and driven communications professional with comprehensive accomplishments leading multi-platform message development, content creation, media relations, partnerships, and working across numerous global cross-functional teams to achieve campaign goals. Innovative thinker with strong media, publishing, marketing, and entertainment industry acumen. Success in developing and executing plans in complex, fast-paced international organizations. Implements results-oriented strategies and creative campaigns by understanding audience needs, emerging trends, and consumer and trade relationships. Organized, creative problem-solver who guides teams through complex, multi-layered projects. Expertise in managing contracts, budgets, strategic partnerships, and advising C-level executives. Act as advisor to leadership across National Geographic, The Walt Disney Company, the ABC Owned Television Stations providing insights, perspective, and counsel on strategies and issues. Accomplishments:• Lead the promotion of brand storytelling, digital/print operations and social media presence, kids and travel franchises, audio, AR/VR, next generation storytelling.• Grow content visibility by leading promotional partnerships across Disney partners.• Secure opinion pieces, editorial placement, and high-profile media interviews for executives and senior leadership, brand ambassadors, other talents.• Develop messages, press releases, talking points, media training, fact sheets, briefs that deliver on strategic goals.• Advance business goals, digital presence, and subscribers through promotional strategies by leading staff, agencies, partners, and contractors.Expertise:• Strategic Communications • Writing, Editing • Media Relations • Paid, Earned, Social, Digital Media • Omnichannel, Integrated Communications • Brand Reputation, Positioning, Localization • Marketing • Storytelling • Event Planning • Messaging, Talking Points, Op-Eds • Influencer Outreach, Thought Leadership • Corporate Communications • Interviews, Media Training, Pitches • Reputation Management, Crisis Response • Content, Campaign Production • Print Magazine • Video, TV, Radio, Blog, Podcast • Event, Agency Management • Press Releases • Technology • Collaboration • People Management • Spanish • Mission-driven
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