Anna Heim
Head of Marketing @Fruchthansa GmbH
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WORK HISTORY
Head of Marketing @Fruchthansa GmbH
As Head of Marketing and Communication at Fruchthansa, I have successfully established and lead the company’s marketing department. In this role, I oversee all aspects of marketing — from internal communication and employer branding to trade fairs (such as Fruit Attraction and Fruit Logistica), PR, sales materials, and social media, with a strong focus on LinkedIn.A key achievement has been the successful completion of comprehensive rebranding processes for both Fruchthansa and our subsidiary, Bertram & Perbellini. These projects involved developing a clear brand architecture, refining corporate identity, and aligning all communication channels to strengthen our market position and visibility.My work centers around the development and implementation of holistic marketing and brand strategies, ensuring that every initiative supports our business objectives and reflects our corporate values. I collaborate closely with the buying and sales teams to design strategies and materials that deepen customer relationships and drive sustainable growth.Currently, I am also deeply involved in corporate strategy and business development, co-leading a strategic project with one of our managing directors. This role allows me to combine my passion for branding, corporate identity, and strategic communication with a broader business perspective — helping to shape the company’s long-term direction.My professional passion lies at the intersection of branding, strategy, and corporate development. I believe in connecting strategic thinking with creative execution — building authentic brands that drive both business success and internal engagement.
EDUCATION
International School of Management
Bachelor of Arts (B.A.)
Show Low Highschool, Arizona, USA
Senior class
University of Southern Denmark
Master of Arts (M.A.)
European Overseas Campus Indonesia
International Tourism Management
ABOUT ANNA HEIM
Passionate about branding, strategy, and corporate development, I combine creativity with a strategic mindset to shape brands and organizations from the inside out. As Head of Marketing & Communication, I thrive at the intersection of business growth, identity, and transformation - leading teams, driving strategic projects, and building brands that connect people and purpose.Beyond work, I’m a proud mom of two wonderful girls and love spending time outdoors. Coming from a background in competitive rowing, I now find balance in running, yoga, cycling, swimming, and strength training - always with a focus on health, energy, and mindful living.
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