Anna Gray Ciic
Head of Marketing & Communications @Severfield
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WORK HISTORY
Head of Marketing & Communications @Severfield
As Head of Marketing & Communications, I am responsible for all internal and external communication for the Severfield Group, the UK\'s market leader in structural steel, with colleagues across the UK and the Netherlands.Internal Communications- Led the communication on multiple organisational change projects, from restructures, to local acquisitions, to European acquisitions- Conducted a comprehensive comms audit, resulting in an effective Internal Comms strategy and channel matrix- Launched an award-nominated employee magazine, which 7 years on, is the main print-based comms channel across the UK and Europe- Managed the development of a new company intranet during the Covid-19 pandemic, which is now the company\'s primary internal comms channel- Implemented 100+ digital screens across manufacturing sites to improve links with non-office-based colleagues- On-going support of internal (and external) campaigns such as safety, ESG, & HR- Played a key role in creating Employee Voice Forums in line with Corporate Governance- Led and developed a regular series of CEO / MD roadshows- Event planning & management of the annual Safer@Severfield Awards & management conference- Played a key role on the Crisis Committee during the pandemic, managing all elements of communicationMarketing & PR- Oversee the creation of all marketing for the Group\'s products & services- Responsible for the Group\'s content marketing strategy- Ownership of all promotional literature, social media channels, and adherence to brand guidelines/tone of voice- Lead external marketing campaigns, such as promoting our employer brand- Ensure a positive reputation through effective media activity- Support financial results presentations to the City & organise investor events, such as Capital Markets DaysIn summary, my role involves strategic leadership in both internal comms and marketing, contributing towards Severfield\'s success in a dynamic industry. Responsible for a team of 6.
EDUCATION
NCC Home Learning
Diploma in Wedding Planning and Business
Institute of Occupational Safety & Health (IOSH)
Managing Safely in the Events & Exhibitions Industry
Easingwold Comprehensive 6th Form
AVCE Travel & Tourism
MHFA England
Mental Health First Aid
Leeds Beckett University
Certificate in Creating & Managing Events
Leeds Beckett University
BA Hons
Easingwold Comprehensive 6th Form
A-Level French
Easingwold Comprehensive 6th Form
A-Level German
Leeds Beckett University
Personal Licensing Certificate
ABOUT ANNA GRAY CIIC
Experienced Marketing & Communications leader with a demonstrated history of working across a wide range of industries. Skilled in Employee Engagement and Internal Communication, Corporate Communications, PR, Management, and Corporate Events.
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