Anna Barroin
Retail & Marketing Manager @VILHELM PARFUMERIE
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WORK HISTORY
Retail & Marketing Manager @VILHELM PARFUMERIE
EDUCATION
Moscow State University of Culture (MGIK)
Bibliography
SKILLS
ABOUT ANNA BARROIN
With over 10 years of expertise in the perfumery domain, I\'ve cultivated a diverse skill set through entrepreneurial ventures in the area of travel sensorial experiences and customized private events, alongside strong retail experience in Paris. My passion lies in Creation, Leadership, People & Services, with accreditation as an advisor in both the perfume and wine industries, ensuring the delivery of unparalleled sensorial experiences. I\'ve been awarded the WSET level 2 with distinction.Furthermore, I boast over a decade of international experience in internal & external communications, leadership, corporate communications, media campaigns, events organization, and charity and sponsorship projects.Here\'s a snapshot of my key skills:• Lifestyle value proposition in hi-end retail and hospitality areas- Sales expertise and perfume advisory services - Perfume coaching; training and conducting the master-classes - International business development and strategic planning, elevating business - Operational marketing and event management• Event management and business development- Crafting tailor-made programs and events to precisely match client requirements, from conception to budgeting, with innovative ideas and high-level execution• Digital Communications- Developing and executing internal and external communications strategies, plans, and tools - Comprehensive marketing communications, including the creation of visual materials - B2B and B2C digital communications encompassing social networks and website content management• Client Relations/Employee Management- Fostering a positive professional environment and enhancing employee and client well-being through various events, activities, workshops, and services - Dedication to bespoke client service with meticulous attention to detail, including loyalty program implementation - Proficient in creating structural guidelines, training materials, and policies - Establishing effective internal communication and fostering motivation and encouragement within the company
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