Anna Abotina

Head of Content and Smm @Lanck Telecom

US

Spearheaded the development of a distinctive brand voice and authored comprehensive writing guidelines, driving a 30% increase in brand consistency across all digital platforms- Formulated and executed a high-impact Content and SMM strategy, resulting in a 40% growth in social media engagement and a 25% uplift in organic traffic within one year- Launched and managed an influencer marketing campaign for a B2C brand that partnered with relevant creators, driving a 50% increase in brand mentions and generating qualified leads- Led and developed a high-performing content team, elevating productivity by 45% and reducing content production turnaround times by 20%

Novosibirsk State University (NSU)

Master's degree

Communication Academy Wordshop

Diploma of Education