Ann Lawrence
Sr Associate Design and Investment @IPG Mediabrands
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WORK HISTORY
Sr Associate Design and Investment @IPG Mediabrands
Pune, IN
EDUCATION
St. Andrew's College of Arts, Science and Commerce
Bachelor of Commerce - BCom
ABOUT ANN LAWRENCE
With a passion for digital advertising and campaign optimization, I specialize in managing and optimizing ad operations to drive performance and revenue growth. Over the years, I have worked on 50+ digital campaigns, collaborated with cross-functional teams, and provided data-driven insights to enhance ad delivery accuracy and efficiency.Currently, as an Ad Operations Analyst at Accenture, I lead a team of 16 specialists, streamlining ad trafficking processes and implementing cutting-edge ad tech solutions. My expertise in PRISMA, CM360 & DV360, Google Ad Manager has helped me improve campaign accuracy by 70%, reduce setup time, and deliver real-time performance insights to stakeholders.
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