Ankur Chakraborty
Senior Associate Programmatic Operations @IPG Mediabrands
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WORK HISTORY
Senior Associate Programmatic Operations @IPG Mediabrands
Pune, IN
End to end Campaign management and some support on some other accounts as backup with data driven insights and detailed campaign monitoring and optimization suggestions.
EDUCATION
BHARATIYA VIDYA BHAVAN INSTITUTE OF MANAGEMENT SCIENCE 339
Master of Business Administration - MBA, Marketing (Major) & HR (Minor )
Durgapur Institute of Science & Technology
Higher Secondary , Science
MICA | The School of Ideas
Professional Certificate, Advanced Digital Marketing & Communications
Durgapur Society Of Management Science
Bachelor In Computer Application, Computer Application
Data Folkz
Professional Certificate , Data Science and Artificial Inteligence
Bidhan School
Indian Certificate Of Secondary Education
ABOUT ANKUR CHAKRABORTY
As a seasoned digital marketer with nearly 3 years of industry experience, I have a proven track record of delivering successful campaigns in programmatic social media and Pay Per Click (PPC) marketing. My passion for everything internet-related, especially YouTube (Programmatic) and Search Engine Marketing (SEM), drives me to continuously learn and explore new techniques to engage audiences effectively.As an alumnus of MICA-Upgrad (2020-21), where I earned a postgraduate certificate in digital marketing and communication, I have honed my skills in driving results for businesses through innovative marketing strategies. My roles at GroupM and Publicis Groupe, marketing and advertising giants, have given me extensive exposure to end-to-end campaign management for diverse clients, industries, and markets.Throughout my career, I have managed high-profile client accounts, created insightful data-driven Campaign performance details, and executed comprehensive campaign management on platforms such as DV360, Amazon DSP, TTD, Facebook Ads Manager, and Google Ads. My expertise includes performance analysis and reporting, quality assurance, and strategic optimization for programmatic platforms as well as performance marketing platforms.Experience Platforms -|| DV360 || Amazon DSP || The Trade Desk || Google Adwords || Facebook Ads Manager Beyond my professional endeavors, I am a sports enthusiast. I keep interest on Cricket and Football and analyzing matches and strategies and share details in social Media Platforms. I also keep interest in searching new technological inventions based on Electronics especially Laptops and Smartphones and prefers product analysis based on performance.I\'m open to new opportunities in the field of digital marketing, as well as offering consultation on making a strong digital presence for businesses on various platforms.Let’s connect and explore the endless possibilities of the digital world together.
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