Ankita Roy
Marketing Specialist @Engenious University
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WORK HISTORY
Marketing Specialist @Engenious University
DE
When I joined Engenious, I just had one goal to drive traffic + conversions all through organic content, and outbound outreach while enhancing brand awareness. What did I achieve in 4 months? Researched potential ICPs using LinkedIn Sales Navigator and tools like Apollo.io to collect lead data and support data enrichment on our HubSpot database. 56% open rate and 36% click rates on email marketing campaigns.3. 250+ leads generated through a single LinkedIn post aiming to build the founders thought leadership.4. Crafting a GTM strategy for newer markets and new product launch across US and EMEA markets.5. Led the onboarding and implementation of HubSpot CRM, buidling automation workflows, landing pages and integration connected APIs. There was a 78% increase in LinkedIn follower growth all through organic content.7. Managed sales cadences and launched an email nurture series for cold leads using automation, which increased SQLs by 42%.
EDUCATION
University of West London
Masters in Management, Digital Marketing
University of Calcutta
Bachelor of Science - BS, Economics
ABOUT ANKITA ROY
Hi, I am Ankita - a data-driven marketing savvy with a deep passion for developing and implementing integrated digital marketing strategies including content marketing, ABM campaigns and regional marketing to promote businesses and maximize their ROI. I am working as a Marketing Assistant at RELEX Solutions, which is a market-leading B2B SaaS organisation that offers unified supply chain and retail planning platform. I am a highly organised person who constantly strives to contribute to the team\'s success and meet the company\'s objectives. Every business has a story to tell and I love crafting brand stories through multichannel content marketing strategies to drive engagement, demand as well as motivate customers to make purchases. I specialise in using digital channels to drive demand, generate leads, increase brand visibility, as well as boost customer engagement. I also special in building relationships with 3rd party stakeholders to ensure overall campaign success. Also, I am well-versed in using HubSpot CRM to optimise marketing efforts for businesses, MailChimp, Google Ads, LinkedIn Ads, LinkedIn Sales Navigator, MS Office and PowerPoint.My love for marketing encourages me to keep up-to-date with the latest marketing trends and hence in my free time, I love reading marketing articles and researching the current trends affecting B2B as well as B2C businesses. If you would love to connect, feel free to drop a message, send a connection request or email at h••••••••@gmail.com.
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