Ankita

Marketing Communications Manager @Rajdhani Sweets & Restaurant

Designed and led marketing initiatives for product relaunches, contributing to increase in brand visibility.Conducted customer journey analysis using GA4 and Microsoft Clarity, leading to UX improvements.Developed dashboards to track key performance metrics, helping refine digital ad strategies and improve return on ad spend.Partnered with product, inventory, and merchandising teams to align campaign execution with sales objectives, resulting in business growth.Guided e-commerce improvements, focusing on usability and customer retention strategies.