Ankit Patel

Digital Marketing Manager @Limelight Lab Grown Diamonds

Mumbai, IN

Spearheaded end-to-end digital marketing initiatives across performance marketing (Meta & Google Ads), influencer marketing, CRM, and social media, contributing to significant e-commercegrowth.• Launched and scaled paid campaigns with a 3x ROAS during initial rollout, optimizing ad creativesand audience targeting strategies.• Increased social media following by 114%(14K to 44K) through a focused UGC and influencercollaboration strategy, boosting brand trust and organic reach.• Improved website UX and conversions through regular updates aligned with ongoing marketingcampaigns and user insights.• Implemented a full-scale CRM via Zoho, enhancing automation, segmentation, and customerretention strategies.• Executed monthly communication strategies via WhatsApp, email, and push notifications, drivingengagement and repeat traffic.• Coordinated with creative agencies and internal design teams to develop high-performing,platform-specific content.• Supported retail store launches by aligning digital campaigns with offline branding, ensuring stronglocal awareness and footfall.• Leveraged tools including:→ SEMrush – SEO audits & keyword planning→ Hotjar & Mixpanel – user behavior tracking & optimization→ WATI & DoubleTick – WhatsApp engagement integration→ Google Analytics & Shopify – performance tracking & reporting

Mithibai College

Master's Degree, Computational Science

Computer Science Department - MVLU

Bachelor's Degree, Computational Science

Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

MSC in Computer science, Computer Science