Ankit Panigrahi

Associate Campaign Manager @TripleLift

Pune, IN

Campaign Optimization: Leading initiatives to optimize EU deals, ensuring adherence to budgetary constraints while achieving key performance indicators (KPIs) for clients.Creative Design: Designing screenshot decks and mockups for various ad formats, including Display, Instream, Branded Video, Carousel, and Scroll, demonstrating how ads render in live environments.Tag Management: Creating and managed tag implementations for clients, conducting thorough QA to ensure accuracy and effectiveness.Feasibility Analysis: Conducting comprehensive feasibility checks prior to campaign launches to ensure budgets and impressions align with flight dates, optimizing for overall campaign success.Performance Reporting: Delivering QBRs and Wrap-up reports post-campaign, utilizing third-party and internal data to analyze performance and provide actionable recommendations.Inventory Verification: Prepare custom site list requests for various countries to verify inventory availability, collaborating closely with the Partner Management team to share findings with clients.Campaign Management: Collaborate with Partner Managers to set up managed campaigns in The Trade Desk (TTD), performing pacing checks to ensure delivery aligns with established KPI requirements.Deal Creation: Developed various types of deals (Preferred, PMPs, Programmatic Guaranteed) in response to client needs, ensuring effective communication with Partner Managers.

Institute of technical education and research, Bhubaneswar

B.tech