Benjamin Felix
Chief Marketing Officer @TripleLift
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WORK HISTORY
Chief Marketing Officer @TripleLift
New York, NY, US
TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences.
EDUCATION
Columbia Business School
MBA
SKILLS
ABOUT BENJAMIN FELIX
I work at the intersection of marketing, strategy, data, and technology - helping ambitious brands turn complexity into clear, executable growth strategies.My focus is go-to-market: how companies position themselves, identify and acquire the right customers, and use data, AI, and modern operating models to improve performance across marketing, sales, and digital commerce. I partner closely with executive teams to move organizations from intuition-led decisions to insight-driven action - without losing sight of brand, customer experience, or commercial impact.Across financial services, data, software, technology, and consumer brands, I’ve led growth and GTM strategy engagements that drive revenue, improve efficiency, and strengthen long-term competitive advantage. I’m particularly passionate about bridging the gap between predictive insights and prescriptive action - helping teams not just understand what might happen, but what to do next.My work blends analytical rigor with narrative clarity: translating complex data into strategies, stories, and operating plans that teams can actually execute.Areas of focus:• Go-to-Market & Growth Strategy• Marketing, Sales & E-commerce Effectiveness• AI-Driven Decisioning & Automation• Brand Positioning & Conversion-Focused Messaging• Business-to-Ecosystem Strategy• Executive Advisory & Operating Model DesignI’m always interested in conversations about growth, decision-making, and how technology can be applied in practical, human-centered ways.
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