Anke Susanne Dres
Marketing Director @DMK Baby GmbH
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @DMK Baby GmbH
Bremen, DE
Spearheading the international marketing strategy for DMK Baby GmbH, focusing on baby food and nutritional supplements. • Developing and executing socially driven, data-centric campaigns utilizing behavioral neuroscience and AI technology. • Enhancing customer engagement across the digital consumer journey, resulting in a significant increase in brand awareness.
EDUCATION
European Partnership of Business Schools
Diplome des Etudes Europeennes de Management, European Business
Reutlingen University
Diplom Kauffrau, European Business Studies
NEOMA Business School
DESEM, European Business Studies
ABOUT ANKE SUSANNE DRES
With over 20 years of international management and leadership experience in global and medium-sized companies, I am a marketing communications expert who builds omni-channel consumer experiences and engagement for premium and luxury brands. I have a strategic and entrepreneurial mindset that enables me to drive visionary transformational change and deliver business results, thanks to my entrepreneurial consultancy background, data and ROI driven approach.Currently, I am the Marketing and Communications Director at hauck, a PE-owned company that produces high-quality baby products. In this role, I oversee all aspects of marketing and communications, including brand management, content creation, digital marketing, data analytics, trade marketing, and customer service. I also leverage neuroscience-based MarTech solutions to create personalized and seamless interactions with our customers across all touch points. Additionally, I am passionate about empowering, inspiring people and managing teams up to 70 employees, fostering a culture of collaboration, innovation, and excellence. My goal is to lead global transformational initiatives to align brand values with social responsibilities and environmental sustainability.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.