Anjali Mehra
Executive Vice President - Brand and Communications @The Leela Palaces, Hotels and Resorts
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WORK HISTORY
Executive Vice President - Brand and Communications @The Leela Palaces, Hotels and Resorts
EDUCATION
Delhi University
Post Graduation, English
Delhi University
Advanced Diploma, French
Indira Gandhi National Open University
PG Diploma, Journalism and Mass Communications
Army Public School
Humanities
Lady Shri Ram College For Women
BA Honours, English
Institute of Management Studies
Post Graduate Diploma, Business Mangement
SKILLS
ABOUT ANJALI MEHRA
A seasoned hospitality brand marketing and communications professional with nearly 4 decades of experience across geographies, I am currently EVP Brand and Communications, The Leela Palaces, Hotels and Resorts. I founded Reefknot Consulting, a Brand, Marketing and Communication advisory and am pursuing the Independent Directors Course after completing the ESG Expert Certification from Director\'s Institute - World Council of Directors.I have worked with several hospitality brands and bring a good understanding of today’s evolving luxury hospitality landscape and the needs of the discerning global traveler. Having successfully launched and repositioned brands in new, challenging and highly competitive markets, I have nurtured strong media relations and developed a deep understanding of the media landscape across markets.My rich experience in the industry, combined with my strategic approach to brand building, storytelling and guest experience have held me in good stead. I have been featured a couple of times in the coveted LuxeBook Top 50 Most Powerful Women in Luxury and in HotelierWeb Power List.Passionate about what I do, strategic thinking, brand building, storytelling and the ability to motivate and work within teams with a result oriented commitment to task and strong interpersonal skills have enabled me to make a difference to the brands I have worked with. In my current role I am responsible for developing and implementing a comprehensive and integrated Marketing and Communications strategy to further enhance and strengthen the positioning of The Leela brand as an embodiment of true Indian luxury. As a custodian of the brand I continue to oversee the evolution of the brand’s signature programmes and initiatives such as Icons of India, Tishya and Aujasya and the ESG storytelling for the brand including the pioneering collaboration with Phool to upcycle flowers. I am also responsible for enhancing the brand image, customer experience and promise and develop the brand’s global go-to-market marketing and communication strategies.I am driven by opportunities that continue to challenge and inspire…
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