Anjalika Ahuja
Visual Merchandising Head @Iconic Fashion India
Signup · Get unlimited contacts
WORK HISTORY
Visual Merchandising Head @Iconic Fashion India
Gurugram, IN
Lead nationwide VM strategy and execution across all stores, ensuring brand consistency and commercial alignment.* Coach and develop regional VM teams, creating a structured learning framework to enhance skill depth and execution quality.* Partner with Operations to integrate brand, visual, and business objectives; streamline store visits and feedback cycles.* Direct seasonal installations, trade shows, and national visual campaigns, aligning with corporate directives.* Ensure 100% store compliance with fixture layouts, visual guidelines, and promotional directives.* Conduct sales and merchandise analysis to develop store-specific design strategies driving sales growth and engagement.
EDUCATION
The Air Force School
High School, Business/Commerce, General
Pearl academy of fashion
Bachelor of Arts (B.A.), Fashion Retail Merchandising
ABOUT ANJALIKA AHUJA
Creative and performance-driven Visual Merchandising Leader with 16 + years of experience driving brand identity, retail storytelling, and strategic store experiences across India for global fashion and lifestyle brands. Proven success in conceptualizing and standardizing visual guidelines, managing large retail footprints, developing VM teams, and boosting sales through impactful brand displays. Expertise in planograms, space planning, styling, and stakeholder management across premium and fast-fashion brands.Areas Of EXPERTISE:Creative Displays: A technique used in VM to flaunt the creativity along with the broad thematic canvas. Usually a good thematic display comprises of combination of skills like understanding of concept, artistic knowledge, understanding of store & window design and colour.In-store Communication: A clear in store communication is a highly effective way to achieve maximum sales uplift. The art of coordinating with the marketing team to formulate a clear and a strong communication for all the brand campaigns, brand promotions and brand identity is very crucial and quiet important for the brand image.Space Planning & Planogram- Store layouts & planograms have an important & specific role in retail.Brand building with new launches: VM is an on-going in-store communication /promotion exercise which eventually helps in brand building. Every launch of new retail space have to be in sync with the brand image.Training : plays an important role in vm.To understand the connect between the merchandise presentation and sales numbers training has to be an ongoing process.This not only explains the concept of VM as a science but also helps in generating higher profits.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.