Anja E.
Senior Manager Major Events @阿迪达斯
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WORK HISTORY
Senior Manager Major Events @阿迪达斯
Delivery of adidas VIP Guest Programs for global wholesale customers at major events in football (UEFA EURO, FIFA World Cup, UEFA Champions League Final)- Implementation of adidas ticketing strategy across adidas’ football sponsorings for UEFA EURO and FIFA World Cup as well as UEFA Champions League Season
EDUCATION
Instituto Universitario Escuela Argentina De Negocios
Semester Abroad, Business Administration
University of Bayreuth
Master, Sports, Business and Law
FH Kufstein Tirol – University of Applied Sciences
Bachelor of Arts - BA, Sports, Culture and Event Management
ABOUT ANJA E.
In almost 10 years in the international sports event industry, I’ve worked on major events through every stage - from initial bidding concepts and venue selection to hands-on planning and seamless execution. I’ve worked across core operational areas including logistics, ticketing, and accreditation whilst building deep, practical expertise along the way.Above all, my personal favorite remains the creation of flawless B2B hospitality experiences that wow guests and still tend to give me goosebumps, event after event.I’ve partnered with global brands like adidas, Visa, Coca-Cola, Heineken, and Qatar Airways, and collaborated with governing bodies such as UEFA and FIFA. My work with leading marketing agencies has sharpened my 360° view of the industry.I’m known for being reliable, solutions-focused, and a team player. I thrive in dynamic environments and can adapt quickly to changing demands.
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