Anja Cleves
Digital Marketing Manager @Hilton Glasgow
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @Hilton Glasgow
Glasgow, GB
Lead and execute the marketing, eCommerce and communication strategy for Hilton Glasgow and advice and contribute to Hilton UK & Ireland’s overall marketing strategy. As part of the hotels senior leadership team develop overall business strategy, company culture and team motivation strategy.Manage, train, mentor and motivate on property social media team and marketing interns. Act as brand & sustainability ambassador to ensure all team members are aligned and follow the brand strategy.Collaborate with the department heads to unify hotel and departmental needs/targets, identify opportunities to increase revenue and generate demand and direct strategic initiatives to meet established goals and objectives.Lead global and local campaign planning and execution, exploring new ways to target specific demographics and maximise consumer engagement through digital activities, promotions, and events.Manage paid and organic social media activities, website content creation and optimisation, collateral creation, guest feedback reputation management, and sentiment analysis. Support UK & Ireland brand team to optimise PPC and TravelAd spend. Coordinate photography, outlet launches, promotions and 3rd party representation.Assess campaign performance during and post implementation and deliver insights to internal/external stakeholders; present wins and losses and apply/adapt strategies to support future marketing initiatives- Lead repositioning of refurbished hotel after challenging 2 years of covid restrictions- Research, produce and Introduce “all digital” collateral- Led rebranding and launch of new restaurant “tart & lobster” with media, social influencer and personalities- Led strategic efforts to launch Dilmah’s first tea lounge in the UK- Transitioned Christmas brochure into digital format (online flip brochure), creating features to allow for direct online booking.
EDUCATION
Berufliche Schule für Medien und Kommunikation - Hamburg, Germany
Werbekauffrau, Business, Management, Marketing, and Related Support Services
ABOUT ANJA CLEVES
Marketing professional with over ten years’ international experience in online, offline and event marketing with a creative yet analytical mind. I’ve worn many different hats throughout my career and I have built my professional path in a variety of roles, industries and countries. All positions had in common that I easily adapt to new situations and tasks and that I always look for new ways to reach target audiences, improve procedures and find solutions for challenges. I was not just Digital Marketing Manager, Sales Specialist or Junior Project Manager I was also creative thinker, solution adviser, researcher, analyst, technology whizz, bookkeeper, graphic designer, video producer and creative marketing guru.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.