Anita Raheja

Sr Manager, Global Brand Team - Polly Pocket, Dolls Licensed Portfolio, and Dolls Pipeline @Mattel, Inc.

Los Angeles, CA, US
EMAILS
a••••••••@mattel.com
MOBILE NUMBERS
+14•••••••60

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WORK HISTORY

Mar 2025 — Present

Sr Manager, Global Brand Team - Polly Pocket, Dolls Licensed Portfolio, and Dolls Pipeline @Mattel, Inc.

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El Segundo, CA, US

Launched Wicked For Good Theatrical Product Line- Drive Global brand Marketing and Strategic Development of Polly Pocket brand- Leading Global Brand Marketing and Product Development for KPOP Demon Hunters dolls line- Identifying future pipeline opportunities both licensed and owned IP launches

EDUCATION

2003 — 2004

Sycamore High School

High School

2015 — 2017

UCLA Anderson School of Management

Master of Business Administration (MBA), Marketing

2007 — 2011

Duke University

B.S.E., Biomedical Engineering Major, Markets and Management Certificate

2004 — 2007

The Westminster Schools

High School Degree

SKILLS

Customer InsightAnalyticsInternal CommunicationsBusiness StrategyChange ManagementMicrosoft OfficeMarketing Event PlanningMarketing CommunicationsManagement ConsultingManagementMatlabSharepointMicrosoft ExcelPowerpointLeadershipResearchTime ManagementStrategic PlanningProfessional MentoringMarket EntryEvent PlanningMulti-Channel MarketingProject ManagementProject PlanningAnalysisProblem SolvingHealthcare ConsultingTeamworkTeam ManagementConsumer ProductsProposal WritingStrategyBusiness AnalysisData Analysis

ABOUT ANITA RAHEJA

Current Brand Manager and former Management Consultant with skills in marketing strategy, product development, brand strategy, project management, change management, analytics, and operations.

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