Anita Sehgal
Executive Vice President, Marketing & Communications @Houston Astros
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WORK HISTORY
Executive Vice President, Marketing & Communications @Houston Astros
Houston, Texas Area• Active part of Executive team, responsible for delivering on strategy and execution of core business and strategic growth initiatives across the portfolio of Houston Astros, minor league affiliates, Texas Children\'s Houston Open, Cactus Jack Ballpark of the Palm Beaches, SCHN, and other ownership initiatives as required.• Accountable for all Marketing, Retail, Communications, Broadcasting and Alumni functions - including brand management, advertising, promotions and events, sponsor activations, grassroots marketing, digital and content marketing, public relations, media relations, crisis communications, broadcasting, retail P&L, and alumni relations• Responsible for driving revenue, fan engagement, brand reputation and innovation for the brand.
EDUCATION
Dartmouth College
Executive Leadership Institute
University of Regina
Bachelor's degree, Business Administration and Management, General
ABOUT ANITA SEHGAL
I am a strategic C-Suite marketing and communications executive who is equally passionate about growing people as I am about growing businesses.I believe that what I do personally and professionally should make a difference in people’s lives. I have a low tolerance for mediocrity and am committed to maximizing potential in every aspect of business and life. I believe human insights and interaction are at the core of great marketing and communications; therefore every interaction with a consumer is an opportunity to build a relationship.I love sports, travel, disruptive brands and consider one of the best benefits of exercise to be uninhibited permission to enjoy great food. I love to shop as much as I love the business of retail. I am also privileged to have great opportunities to give back to the communities in which I live and work.
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