Anita Rayborn
National Account Director @AstraZeneca
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WORK HISTORY
National Account Director @AstraZeneca
US
As a National Account Director on the US Payer Team, I am responsible and accountable for the AstraZeneca business, product access and profitability and relationships within assigned national pharmacy benefit managers and aligned regional health plans. The focus is to create profitable access for AstraZeneca portfolio by positively influencing the appropriate placement of AstraZeneca medicines in formularies, treatment algorithms, pharmacy policies and medical policies.Lead the contracting process from beginning to end, monitor contract performance, and make adjustments as needed.Accountable for negotiating contract language and terms.Communicate across all levels of an organization, including C-Suite.Work collaboratively and influence internal and external stakeholders at the peer and senior leadership levels.Deep understanding of oncology and specialty care marketplace and specialty reimbursement landscape model.Thorough understanding of market dynamics across multiple therapeutic areas and across various business segments.
EDUCATION
University of Florida
Master of Science - MS, Applied Pharmacoeconomics
Eastern Michigan University
MBA, Marketing
Wayne State University
BS, Mortuary science
ABOUT ANITA RAYBORN
As a National Account Director at AstraZeneca with over 12 years of payer experience, I focus on enhancing product access and profitability within national pharmacy benefit managers and regional health plans. My expertise lies in market access, contract negotiation, and payer strategies, ensuring the effective placement of AstraZeneca’s medicines within formularies, treatment algorithms, and policy frameworks. With a strong foundation in Medicare, pharmacy benefit design, and health care policy, I work collaboratively with stakeholders at all organizational levels, including C-Suite, to drive impactful solutions. My role emphasizes creating value through optimized contracting processes, monitoring performance, and supporting value-based agreements, leveraging a diverse product portfolio across therapeutic areas.
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