Anil Kukreja
National Key Account Manager - Modern Trade @Unilever
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WORK HISTORY
National Key Account Manager - Modern Trade @Unilever
Mumbai, IN
As Key account Manager for key National chains for all categories with annual TO of 250 cr• Develop the strategy and execute the right plans to drive growths. • Identify, develop, and drive growth initiatives by co-ordinating with trade marketing team.• Building the Joint Business Plan, defining the metrics, and driving the sales through right input.• Understanding the customer growth thrust and collaborating with them to win the shoppers • Land and activate key launches, activations and JMPs for impactful brand presence leading to business.• Streamlining operational processes related to supply chain & Demand forecasting to drive the availability• Working closely and co-ordinating with cross functional teams to drive efficiencies. • Negotiation of TOT with customer.• Driving OSA & execution of assets, promos and visibilities across cluster through well-defined set principles.• Constantly ensuring that the business is driven through data and insights, creating roadmaps to convert abundance of data to useful & actionable insights. • Responsible for driving market share through various levers by identifying gaps and opportunities.
EDUCATION
Indian Institute of Management Bangalore
Executive General Management Programme
Pillai`s Institute of Management Studies and Research Navi Mumbai
Master of Business Administration - MBA, Marketing
ABOUT ANIL KUKREJA
A FMCG Sales and Marketing Professional with over 17 years of experience spreading across various functions, channels n roles in modern trade, general trade, trade marketing and branding with proven track record of setting up new businesses n processes that helps in further achieving organization objectives. A keen believer of using data and creating insights out of it in taking decisions.
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