Aniket Nirwan
Channel Marketing Specialist @Sandvik Coromant
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WORK HISTORY
Channel Marketing Specialist @Sandvik Coromant
Pune, IN
Lead PAN-India channel marketing initiatives, contributing to ~70% of business revenue through distributor-driven growth and partner programs. Planned and executed integrated TTL campaigns combining marketing automation (email, lead management, reporting, analytics) with traditional events (product launches, exhibitions, roadshows, distributor meets), improving both customer acquisition and partner engagement.Directed India\'s participation at IMTEX 2025 and multiple regional events, deploying digital-first lead capture tools and analytics dashboards. generated multi-million SEK revenue impact and +25% improvement in lead-to-sales conversion.Drove adoption of digital marketing campaigns and localized content by 30%, enabling distributors to execute more professional, customer-facing initiatives.Managed end-to-end event execution for national and regional launches, including creative development, vendor management, and ROI tracking, ensuring cost efficiency and measurablebusiness outcomes.Collaborated with global marketing teams across USA, Sweden, and APAC to align local campaigns with global brand strategy, ensuring consistency across digital, print, and on-ground channels.Partnered with Sales and Finance teams to track ROI and optimize budgets, improving transparency and accountability for marketing investments.
EDUCATION
University of Mumbai
Master of Business Administration - MBA
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad
BE - Bachelor of Engineering
ABOUT ANIKET NIRWAN
Marketing professional with 8 years of experience in B2B driving ROI-focused campaigns…
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