Abhijeet Choure
Head of Demand Marketing @Sandvik Coromant
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WORK HISTORY
Head of Demand Marketing @Sandvik Coromant
I lead a global demand marketing organisation, driving multi-channel programs across digital, social, email, paid media, and events. Our focus is on building high-performing teams, strengthening collaboration across regions, and translating brand preference into pipeline contribution and business outcomes.
EDUCATION
Department of Management Sciences (PUMBA), Savitribai Phule Pune University
Master of Business Administration - MBA, Marketing/Marketing Management, General
COEP Technological University
Bachelor of Engineering - BE, Metallurgy
SKILLS
ABOUT ABHIJEET CHOURE
I\'m a strategic and growth-driven B2B marketing professional with over a decade of experience in industrial marketing, currently leading regional marketing for South and East Asia at Sandvik Coromant.My journey spans from building ground-level marketing communications to leading global product launch campaigns and now shaping regional strategy for a multinational brand. I’ve consistently delivered impactful, measurable marketing initiatives—be it through multi-channel campaigns, digital transformation, or customer experience programs. In my current role, I’m responsible for regional marketing strategy, brand positioning, customer engagement, and sales enablement across diverse and dynamic markets. I lead a high-performing team to translate business goals into effective marketing plans, while also managing customer centers, media relations, and integrated campaigns. Previously, as a Global Campaign Manager, I led high-impact global product launches—collaborating with cross-functional teams and agencies to drive campaign performance across digital channels. This role earned me the Global Top Achiever award in 2021 for clear business results. Earlier in my career as a Marketing Communications Specialist, I managed digital and social media initiatives, customer events, exhibitions, and PR campaigns—most notably winning recognition for the innovative \"IMTEX at Your Doorstep\" initiative. I began my marketing journey at MAN Truck & Bus India, where I developed integrated marketing strategies and implemented both ATL and BTL activities to boost brand visibility and support commercial objectives.What I bring to the table- Cross-functional and Multicultural Team Leadership- Strategic B2B Marketing (Global & Regional)- Campaign Leadership | Brand Strategy | Sales Collaboration- Digital Marketing | Content | PR | Events- Data-driven decision-making and performance tracking
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