Angie Wang
Marketing Manager @Arbutus Analytics
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WORK HISTORY
Marketing Manager @Arbutus Analytics
Vancouver, BC, CA
Planned, organized, and executed large-scale global events, including IIA GAM Trade Show (Dallas), ACFE Global Conference (Seattle), IIA International Conference (Toronto), and global customer conferences in Spain and Greece.•Managed end-to-end trade show logistics, including vendor coordination, booth operations, shipping, on-site setup, and event timelines, ensuring smooth execution across multiple regions.•Represented the company on-site at international conferences to engage with prospective leads, strengthen customer relationships, and support pipeline development.•Led pre- and post-event digital marketing campaigns, driving lead generation, nurturing event leads, and supporting sales follow-up through targeted campaigns.•Partnered closely with sales, product teams, and business partners to develop field and demand generation strategies, managing online and offline events, webinars, and paid digital campaigns (LinkedIn Ads, Google Ads, YouTube Ads).•Led account-based marketing (ABM) initiatives in collaboration with sales to identify and target high-potential accounts based on industry, company size, and revenue criteria.•Developed B2B buyer personas to tailor messaging, content, and offers to specific customer needs and pain points across campaigns.•Launched multi-channel campaigns leveraging email marketing, website optimization, paid search, paid social, and organic social to support regional and event-driven programs.•Drove new lead growth and MQL generation by converting website traffic through optimized calls-to-action, landing pages, and gated lead generation content.•Owned HubSpot marketing operations, including lead segmentation, list management, lead scoring, lifecycle stage management (MQL → SQL → Opportunity → Customer), and automated workflows.•Built and executed drip and nurture campaigns to support sales pipelines and accelerate lead progression.
EDUCATION
Jilin University
Bachelor’s Degree, Marketing
University of Newcastle
Master of Business Administration (M.B.A.), Business Administration and Management, General
British Columbia Institute of Technology
Digital Marketing
ABOUT ANGIE WANG
MBA in Marketing; HubSpot Certified; Digital Advertising Certified; ABM Certified Professional• 10+ years of B2B marketing experience, including 6+ years in SaaS, specializing in event marketing, field marketing, and demand generation• Proven track record of planning and executing trade shows, conferences, and webinars that drive qualified lead generation, customer engagement, and pipeline growth• Strong expertise in event-driven demand generation and ABM, including account targeting, personalized outreach, and close alignment with sales teams• Hands-on experience with marketing automation and CRM platforms (HubSpot, Pardot, Salesforce) to manage lead scoring, lifecycle stages, and sales pipeline nurturing• Skilled in multi-channel campaign execution, including email marketing, paid search, paid social (LinkedIn, Google, YouTube), website optimization, and webinars• Experienced in performance tracking and reporting, measuring campaign and event ROI and identifying optimization opportunities• Strong communicator with excellent presentation, stakeholder management, and cross-functional collaboration skills• Highly organized, detail-oriented, and able to manage multiple priorities in fast-paced environments
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