Angana Borah
Digital Marketing Specialist @Kenshi Labs Consultancy Pvt. Ltd
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WORK HISTORY
Digital Marketing Specialist @Kenshi Labs Consultancy Pvt. Ltd
Bengaluru, IN
Drove brand visibility and engagement by 48% across web and social in 2 quarters by spearheading end-to-end content strategy, publishing SEO-optimized site pages, and executing monthly Instagram and LinkedIn calendars with themed content buckets.• Increased cross-platform engagement rate by 32% and video viewing time by 27% in 6 months by writing native social copy and YouTube scripts for the platform and presenting on camera to establish a consistent and relatable brand voice.• Improved proposal win rate by 22% and reduced production cycle time by 18% by managing a 3-person creative team to co-develop ideas, pitch client-ready concepts and operationalize content strategies with clear briefs and workflows.• Increased organic sessions by 41% and non-branded clicks by 34% in 6 months by creating SEO-friendly website content (blogs, pillar pages, FAQs, and landing pages), optimizing on-page elements, and interlinking new pages to authority hubs.
ABOUT ANGANA BORAH
Digital Marketing Specialist || ISB - Digital Marketing and Analytics Il Content Writer II Erasmus Mundus Alum
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