Anetra Gibbs-Kotey
Email Marketing Manager @Chicken Soup For The Soul
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WORK HISTORY
Email Marketing Manager @Chicken Soup For The Soul
Cos Cob, CT, US
Assist in providing vision, strategy and leadership for the email channel- Manage email production for all campaigns and act as a liaison with email vendor (Puresend) for day-to-day functionality- Convert content into proper HTML code for newsletters and website landing pages- Develop campaign performance reports, provide campaign analysis and implement improvements based on analysis- Manage and optimize the design, content, layout, customer segmentation and messaging strategies for email communications- Ensure utilization of current best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability.
EDUCATION
New York City Technical College
B.S. Computer Systems Technology, Computer Science
SKILLS
ABOUT ANETRA GIBBS-KOTEY
Specialties: Providing top notch event execution from planning, and decor, to catering…
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